What’s the Deal with Intravenous Vitamin Treatments?
Intravenous vitamin treatments (IV drips) have been used for decades to alleviate conditions such as fatigue, depression, chest pains and palpitations, but it’s only in the last few years that the treatment began to make headlines. Celebrities including Cheryl Cole, Madonna, Rihanna and Katy Perry have all declared themselves devotees of IV drips, crediting them for everything from glowing skin to the ability to stay energised during grueling work schedules. And while it might sound faddish, the science behind IV drips is simple and logical. The Problem with Vitamin Supplements Increased understanding of the fundamental importance of vitamins has led to a huge uptake in the supplement market, which has become so resilient that it was one of the few industries to thrive throughout the recent recession. We can now purchase everything from cheap all-in-one multivitamins to expensive, specialized solutions like Skinade, which promises to rebuild skin from the inside out. But what many supplement fanatics don’t understand is the role that the gastrointestinal tract plays in vitamin absorption. When vitamin pills are absorbed via the gastrointestinal tract, not all of their nutrients make it to the bloodstream. Often, vitamin capsules simply fail to dissolve in the stomach, and even […]
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